Is it ok to send to role addresses?

Sending emails to role addresses (like info@domain.com, admin@domain.com, support@domain.com) can be risky for several reasons:

1. Higher Bounce Rate Role addresses often have strict filtering or might not be actively monitored. If the mailbox doesn’t exist or has been deactivated, your email could bounce, affecting your sender reputation.

2. Spam Traps Some role addresses are set up as spam traps by email providers to catch senders who don’t maintain clean email lists. Sending emails to spam traps can severely damage your deliverability and reputation.

3. Low Engagement Role addresses are typically managed by multiple people or automated systems, leading to lower engagement rates (e.g., opens, clicks). This can negatively affect your email campaign performance.

4. Potential Compliance Issues If your email content is personal or targeted to an individual, sending it to a role address may violate privacy laws (e.g., GDPR) because role addresses might be managed by multiple people.

5.Increased Likelihood of Blacklisting Some email providers or domain administrators block emails sent to role addresses, and repeated sending could get your domain flagged as spam.