How do I achieve good email deliverability?
Deliverability refers to the ability of your emails to reach your subscribers’ inboxes. A high deliverability rate is important for the success of your email marketing campaigns. Here are some factors that affect your email deliverability:
Sender Reputation: Your sender reputation is a score that internet service providers (ISPs) use to determine whether your emails should be delivered to the inbox or marked as spam. Your sender reputation is influenced by several factors, including the number of bounces and complaints, email frequency, and engagement rates.
Email Authentication: Email authentication protocols, such as SPF, DKIM, and DMARC, are used to verify the authenticity of your email messages. These protocols help to prevent phishing and spoofing attacks, and they can improve your email deliverability by ensuring that your emails are not marked as spam.
List Hygiene: Maintaining a clean and accurate email list is important for email deliverability. Removing invalid email addresses, hard bounces, and inactive subscribers can improve your deliverability rates and reduce the chances of your emails being marked as spam.
Content Quality: The quality of your email content can also affect your deliverability rates. Avoid using spam trigger words, misleading subject lines, and irrelevant content that may result in high unsubscribe rates and spam complaints.
Email Frequency: Sending too many emails can result in high unsubscribe rates and spam complaints, which can negatively impact your sender reputation and deliverability rates. Be mindful of your email frequency and consider segmenting your list to send targeted emails to specific groups of subscribers.
By understanding these factors, you can improve your email deliverability rates and ensure that your emails are reaching your subscribers’ inboxes. By maintaining a healthy sender reputation, using email authentication protocols, maintaining a clean email list, creating quality content, and being mindful of email frequency, you can achieve better email marketing results and drive more conversions from your email campaigns.